Sales & automation glossary
The term, its meaning and its role in the customer journey, in Arabic and English.
- CRMCustomer Relationship Management
Organizing customer information, conversations, opportunities and ownership in a shared record.
Explore the application- PipelineSales pipeline
The stages an opportunity passes through, from inquiry to decision, with an owner and next action.
Explore the application- ICPIdeal Customer Profile
A description of best-fit companies by industry, size, market and need.
- Lead qualificationLead qualification
Assessing a prospect and opportunity before sales handover or scheduling a meeting.
- WorkflowAutomated workflow
Steps triggered by an event and conditions, such as assigning an inquiry and creating a follow-up task.
Explore the application- Lead enrichmentData enrichment
Completing, checking and classifying record fields, subject to availability and source.
- Cold outreachCold outreach
Targeted business communication with companies that have not started a conversation, based on a relevant need.
- AI EmployeeAI employee
AI capabilities for conversations, voice or content, configured with clear team-handover boundaries.
Explore the application- ConversionConversion
Completion of a defined action, such as booking or requesting a proposal. Define the action before measuring its rate.
Explore the application- IntegrationIntegration
Moving data or events between systems through an available, tested connection, with sync direction and permissions defined.
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